Do you need a logo design for your small business? There are plenty of options for getting one. You could do it yourself or use an online site. Your business may be better off with a logo created by a local, professional designer. How do you know which option is best for you? Here are a few things to keep in mind:
You have a budget.
You won’t get a good logo design for free. Or for $5. Designers need to buy groceries and pay their mortgage. So the first thing you need before you hire a designer is a budget. For something simple like a logo, you won’t need $10,000. But for a good logo designer, you will need something in the range of $250 or more.
You don’t have time to do it yourself.
This one is tough. As a small business owner, you probably don’t have much time for anything other than running your business. So squeezing in time to create or redesign a logo can be a hardship.
You need ideas.
If you have absolutely no idea what you want for your logo (but you do have a pretty good grasp on your business and what makes it different from others), it may be worth investing in a relationship with someone who can help create a professional logo design. Designers are creative and are at their best when challenged to come up with new ideas. If you can’t find logo ideas on your own, you may want to consider hiring a designer to help.
You are in a design-competitive field.
In industries where image is critical (fashion, photography, other creative fields), having a professional help create your logo may be worth it. They can help you make sure your logo is hip and attractive to your audience.
You are willing to take advice from someone else.
Designers care very deeply about the work they create. If you need a second opinion about the colors and images your customers will respond to, you may want the help of a professional.